SM Assignment by Aditya Dave 11P005 Section A MDI

Question 1.

Nike is the sports apparel giant.  The brands overall value is greater than that of the entire ESPN network.

Vision Statement:

“To bring inspiration and innovation to every athlete*
in the world”
* If you have a body, you are an athlete.

Spalding has long been a leader of innovation and quality in the sporting goods category. From the development of the very first basketball to the latest in NEVERFLAT®technology, Spalding’s tradition of innovation continues.

Vision Statement:

“From the beginning it was all about being first, being the best… being what others could only aspire to become.”

It would be interesting to analyse what if a sports apparel brand like Nike merges with the sporting goods brand like Spalding. Such a kind of merger holds within it a potential to dominate the entire sporting supplies industry. The results may just be catastrophic for the competitors of the two brands.

New Vision Statement:

To bring inspiration and innovation to every athlete to become what others could only aspire to become.”

Core Values:

Both companies are driven by innovation and it goes without saying that the values of the merged companies will be built around a sturdy core of innovation. The company “Spa-ike” will strive to give the athletes the final push they deserve to excel and raise the level of their game.

BHAG:

Complete dominance of all the sporting events across the world.

Every sporting good used across all international games must have a Spa-ike logo on it and all the clothing apparels used by any professional athlete must be a Spa-ike product.

Question 2.

Piece of Cake knowledge consulting firm

Vision: “To broadcast knowledge”

Core Values:

To make learning fun and non-stereotypical

The company will take various theories across different fields and teach them online via videos etc. in a simple easy to understand format.

The purpose would be to eliminate inhibitions among new learners and to establish a base for them about the topic, post which they can follow up with other materials like books etc.

Basically break down complex topics into an easy to understand format.

BHAG:

To be the leading hub online for any knowledge based concepts

Suggested Websites:

A standalone website which can be letter made into an online portal.

Tentative Name:

Piece of Cake

Question 3.

Innovation Articles

http://www.realinnovation.com/content/c061026a.asp

http://www.innovationmanagement.se/2011/10/18/never-start-innovation-with-an-idea/

Question 4.

Innovation Videos

http://www.youtube.com/watch?v=NugRZGDbPFU

http://www.youtube.com/watch?v=8AGTpu_i8sc

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