Question 1.
Nike is the sports apparel giant. The brands overall value is greater than that of the entire ESPN network.
Vision Statement:
“To bring inspiration and innovation to every athlete*
in the world”
* If you have a body, you are an athlete.
Spalding has long been a leader of innovation and quality in the sporting goods category. From the development of the very first basketball to the latest in NEVERFLAT®technology, Spalding’s tradition of innovation continues.
Vision Statement:
“From the beginning it was all about being first, being the best… being what others could only aspire to become.”
It would be interesting to analyse what if a sports apparel brand like Nike merges with the sporting goods brand like Spalding. Such a kind of merger holds within it a potential to dominate the entire sporting supplies industry. The results may just be catastrophic for the competitors of the two brands.
New Vision Statement:
“To bring inspiration and innovation to every athlete to become what others could only aspire to become.”
Core Values:
Both companies are driven by innovation and it goes without saying that the values of the merged companies will be built around a sturdy core of innovation. The company “Spa-ike” will strive to give the athletes the final push they deserve to excel and raise the level of their game.
BHAG:
Complete dominance of all the sporting events across the world.
Every sporting good used across all international games must have a Spa-ike logo on it and all the clothing apparels used by any professional athlete must be a Spa-ike product.
Question 2.
Piece of Cake knowledge consulting firm
Vision: “To broadcast knowledge”
Core Values:
To make learning fun and non-stereotypical
The company will take various theories across different fields and teach them online via videos etc. in a simple easy to understand format.
The purpose would be to eliminate inhibitions among new learners and to establish a base for them about the topic, post which they can follow up with other materials like books etc.
Basically break down complex topics into an easy to understand format.
BHAG:
To be the leading hub online for any knowledge based concepts
Suggested Websites:
A standalone website which can be letter made into an online portal.
Tentative Name:
Piece of Cake
Question 3.
Innovation Articles
http://www.realinnovation.com/content/c061026a.asp
http://www.innovationmanagement.se/2011/10/18/never-start-innovation-with-an-idea/
Question 4.
Innovation Videos
87aditya 